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SellerTally vs A2X

The connector tools (A2X, Link My Books, Taxomate) only feed QuickBooks or Xero, so the seller pays for both. SellerTally is the books itself. Profit-tracking tools are separate add-ons.

What A2X is

A2X summarizes your Amazon settlements and posts them into QuickBooks Online, Xero or NetSuite. It is a connector: the books still live in the accounting software you pay for separately.

Side by side

A2XSellerTally
What it isConnector that sends Amazon data into your accounting softwareThe double-entry books themselves
Needs QuickBooks or Xero?YesNo
Total monthly cost From US$29/mo for Amazon (A2X's pricing page says 'starting at'). Plus QuickBooks Online (from $38/mo regular price) or Xero (from $27/mo regular price): roughly $56/mo and up combined. As of October 2026. From $29/mo, one subscription, priced by monthly order volume.
Inventory and cost of goodsSee A2X’s own siteInventory held as an asset, cost of goods sold released per SKU on sale
Per-SKU profitSee A2X’s own siteFrom the same ledger as your trial balance
1099-K reconciliationSee A2X’s own siteBridged to the revenue in your books
Full Service bookkeeping optionSee A2X’s own siteYes, Full Service plans

Competitor prices come from A2X’s own pricing page, as of October 2026, and can change. Where we could not confirm something there, we left it for you to check rather than guess.

When A2X is the better choice

  • You already run your whole business in QuickBooks, Xero or NetSuite and only need Amazon settlements posted there.
  • You sell on several channels or use NetSuite, where a connector across many platforms fits better than an Amazon-focused ledger.
  • Your accountant insists on staying in their own QuickBooks or Xero file.