Real books. Not another dashboard.
Your Amazon data becomes proper double-entry books — the kind your accountant can actually work from. No QuickBooks subscription. No sync tool in between.
Free for 30 days · no charge · cancel anytime
Most Amazon sellers pay for three tools that disagree with each other
The usual stack
- Profit dashboard$29
- Settlement sync tool$29
- QuickBooks$30
$88/month
Three tools, three sets of numbers, and a monthly argument about which is right.
With SellerTally
- One ledger. One set of numbers.
- Trial balance, P&L, balance sheet
- Per-SKU true profit
- 1099-K reconciliation
From $29/month
A dashboard tells you what happened. A sync tool moves numbers into someone else's software. Neither one is your accounting. SellerTally is.
Built for sellers. Ready for accountants.
For Amazon sellers
Accounting made simple. Connect your Amazon account once, and your sales, fees, refunds, and settlements become real double-entry books — with reports that reconcile to your 1099-K, not just dashboards. And when your accountant asks for the books? Give them access free — we don't charge for the person who checks your work.
Start free trialFor accountants
Managing multiple Amazon clients? We've got you covered — each client's books live in their own account, fully isolated, priced by that account's volume. No direct access to the client's Amazon account? Still covered: import the Amazon Unified Transaction Reports they hand you and run a complete year-end without ever touching their Seller Central. Stop rebuilding the same Excel formulas every January.
For accountantsBuilt for the questions dashboards can't answer
Books that balance
Every Amazon event posts as a proper double-entry transaction. Run a trial balance and it balances — because it’s real bookkeeping, not categorised bank lines.
What each product truly costs
Supplier price, inbound freight, duty, prep, Amazon’s placement fees — capitalised into inventory and released as COGS when the unit sells. Moving weighted average, per SKU, bundles decomposed to components.
Statements you can hand over
Trial balance, profit and loss, balance sheet, cash flow, inventory valuation. Exportable. Formatted the way an accountant expects to read them.
1099-K, reconciled
Amazon’s 1099-K never matches your books, because it reports gross unadjusted payments. We show you the bridge, line by line, so you know exactly why the numbers differ before you file.
Three steps
Connect Amazon
Authorise once. We pull your orders, refunds, fees, adjustments and settlements automatically.
Add your costs
Enter what each product costs you landed. One at a time, or import the lot.
Your books keep themselves
Every Amazon event posts to the right account, every day. Open a statement whenever you need one.
What SellerTally doesn't do
No repricer. No review-request automation. No PPC bid management.
We're accounting software. The tools that do those things are good at them, and we'd rather do one thing properly than five things adequately. If you want a growth suite, buy one — then point it at books that are actually correct.
Why this exists
I ran an Amazon wholesale business and couldn't answer a simple question: which of my products actually made money?
Amazon's reports wouldn't tell me. Spreadsheets drifted out of date. The tools I tried gave me dashboards but not books — so at tax time my accountant still had to start from scratch. I built SellerTally to fix that for myself, and it turned out other sellers had the same problem.
— The founder
Simple pricing
Starter
$29/mo $290/yr
up to 500 orders/month
Start free trial- Full double-entry ledger
- All financial statements
- Amazon auto-sync, daily
- Inventory valuation
- Per-SKU profit
- 1099-K reconciliation
- Bundle/kit costing
- Multiple users
- Priority support
Growth
$59/mo $590/yr
up to 2,000 orders/month
Start free trial- Full double-entry ledger
- All financial statements
- Amazon auto-sync, daily
- Inventory valuation
- Per-SKU profit
- 1099-K reconciliation
- Bundle/kit costing
- Multiple users
- Priority support
Business
$99/mo $990/yr
up to 5,000 orders/month
Start free trial- Full double-entry ledger
- All financial statements
- Amazon auto-sync, daily
- Inventory valuation
- Per-SKU profit
- 1099-K reconciliation
- Bundle/kit costing
- Multiple users
- Priority support
Monthly plans, not metered on usage -- your price is set by your plan, not by how many orders you happen to have that month. Need a higher tier? Contact us.
Start with 30 days free
No charge for 30 days. Import a month of real Amazon data and see your own numbers before you decide.
Start free trial