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Coming soon — early access open. Tell me when it's live

What's inside

Double-entry ledger, Amazon import, landed-cost inventory, per-SKU profit, financial statements and 1099-K reconciliation — from one ledger.

Proper double-entry, not categorised bank lines

Most seller bookkeeping tools import your bank and card transactions and ask you to file each one under a category. That works until you need something a bank statement can't tell you.

A card charge reading "Wholesale Supplier — $500" doesn't know it was 100 units of one SKU at $5 each. So those tools can't value your inventory, can't calculate cost of goods sold per product, and can't produce a balance sheet you'd trust.

SellerTally records each business event with its full structure — accounts, amounts, quantities, both sides. That's what makes everything below possible.

Amazon import that understands Amazon

We read your Amazon financial events and post each type to the right account: product sales, refunds, referral fees, FBA fulfilment, storage, long-term storage, inbound placement fees, reimbursements, adjustments, settlements, transfers.

Anything we don't recognise is quarantined and flagged, never silently dropped or guessed at. You'll know if something needs a decision.

Getting your data in

Amazon settlement file import

Export your Amazon settlement data from Seller Central and upload it — no Amazon account access required. Built for accountants working from what a client hands them, or anyone who'd rather not grant API access. Same posting pipeline, same statements either way.

Automatic Amazon API sync

Connect your Amazon account once through the Amazon Selling Partner API and orders, refunds, fees, adjustments and settlements sync automatically on a schedule. It is deliberately not real-time — ledgers need to be stable, and Amazon's own settlement data is provisional until it releases anyway.

Inventory that's actually an asset

Purchases go to inventory, not straight to expense. Cost moves to cost of goods sold when the unit sells — which is what makes gross margin mean anything.

Inventory locations & transfers Coming soon

Tracking stock split across more than one place — Amazon FBA, a prep center, your own warehouse — and moving it between them at cost, is on the roadmap. Not available yet.

  • Moving weighted average cost, recalculated on every purchase
  • Landed cost: supplier price, inbound freight, duty, prep, placement fees
  • Bundles and multi-packs decomposed to component costs
  • Inventory valuation at any date
  • Full movement history — purchases, sales, returns, adjustments, write-offs, disposals

Sell a bundle SKU — a 4-pack containing four different items, say — and SellerTally decomposes it against its recipe automatically: each component's inventory quantity and cost come out correctly, on their own, at the moment of sale. Most seller tools can't do this at all; they either can't model a bundle as anything other than its own separate inventory item, or they can model the recipe but don't actually move component-level cost and quantity when it sells.

Per-SKU profit you can defend

Revenue, minus returns, minus every Amazon fee, minus true landed cost. Per product, over any period. Your most and least profitable products, ranked — and the numbers hold up when you check them by hand.

SellerTally SKU Profitability dashboard tab showing top and least profitable SKUs, gross margin percent, return rate, units sold, FBA storage fees, and inventory value and units on hand, all ranked by SKU

Linked documents, not orphaned ones

A Purchase Invoice and the Purchase Return against it aren't two separate transactions you have to remember to reconcile against each other — the return is recorded against the invoice it came from, prefilled from what was actually bought.

A return reduces what you owe the vendor and the inventory units and cost of that item, in one step, so your payables and your stock never drift apart. Every linked document carries a direct link back to where it came from and forward to what it created, so tracing a chain never means searching a report to reconstruct it by hand.

Statements your accountant recognises

All exportable. All from one ledger, so they agree with each other.

  • Chart of Accounts
  • Profit & Loss
  • Balance Sheet
  • Inventory Register
  • Trial Balance
  • Account Ledger

1099-K reconciliation

Amazon's 1099-K reports gross unadjusted payments — refunds, returns and fees aren't netted off. So it will never equal your revenue, and that mismatch worries sellers every January.

The 1099-K Reconciliation report shows the bridge from the gross amount Amazon reports to your net sales in the books, adjustment by adjustment, so you can compare it with the form yourself. Month by month as well as annually.

Coming next

Fee and reimbursement audit · bank and credit-card feeds · Amazon advertising cost per SKU · more Amazon marketplaces · eBay and Etsy · restock forecasting