GoDaddy Bookkeeping alternative for Amazon sellers: GoDaddy accounting for Amazon

GoDaddy Online Bookkeeping (formerly Outright) was discontinued in June 2022 — GoDaddy stopped taking new signups earlier that year and gave existing users until the end of September to export their data. If you were one of the sellers relying on GoDaddy accounting for Amazon, you were left needing a replacement with no direct migration path, since GoDaddy’s own export is a set of CSV files, not a format any other bookkeeping product reads natively.

That gap is worth being specific about before picking a replacement, because “GoDaddy Bookkeeping” was doing a narrower job than its name suggested.

What GoDaddy Bookkeeping actually was

It was a simple, cash-basis income-and-expense tracker aimed at freelancers and very small businesses — it categorized transactions from connected bank/card feeds and produced basic reports (income statement, estimated quarterly taxes, a Schedule C summary). It was never built with any knowledge of what an Amazon settlement actually contains, and it had no real inventory accounting: purchases were tracked as expenses when paid, not as an asset that moves to cost of goods sold when a unit sells.

For a reseller or FBA business, that second point matters more than it sounds like it should — expensing inventory the day you buy it, rather than when it sells, makes a big restock month look like a loss even though you just converted cash into stock sitting on a shelf. If your Amazon business carries any inventory, replacing GoDaddy Bookkeeping is also a chance to fix that, not just find a like-for-like replacement.

What to look for in a replacement

• Real inventory accounting, if you carry stock — inventory as a balance-sheet asset, moved to cost of goods sold on sale, not expensed on purchase.
• Amazon fee categorization, not a generic “bank charges” bucket — referral fees, FBA fulfilment, storage, and advertising all behave differently and should be visible separately.
• A 1099-K reconciliation path — Amazon’s 1099-K figure doesn’t match your books by design, and a tool that can’t explain the gap leaves you doing that reconciliation by hand every year.
• Actual double-entry statements (P&L, balance sheet) if you’ll ever need to hand books to an accountant, a lender, or a buyer — a simple category tracker like GoDaddy’s isn’t building those.

Where SellerTally fits

SellerTally is purpose-built Amazon seller accounting — it imports Amazon settlement data directly, posts it as real double-entry transactions with inventory tracked as an asset at landed cost, and produces the same statements (P&L, balance sheet, Schedule C worksheet) a general bookkeeping tool would need a lot of manual configuration to get right.

There’s no automated GoDaddy-to-SellerTally import — GoDaddy’s export format wasn’t built for another accounting system to consume, and neither product publishes an integration for it. In practice this means bringing forward your opening balances (cash, inventory value, any outstanding payables) as of your cutover date and letting SellerTally’s own Amazon import handle everything going forward, rather than trying to re-import years of GoDaddy history. For most sellers coming off a shut-down tool, a clean cutover date is simpler than a forced migration anyway.

If your Amazon business has grown past what a generic income tracker was ever built to handle — real inventory, multiple fee types worth seeing separately, statements you can actually hand to someone — that’s the gap purpose-built Amazon accounting is meant to close.