Proper double-entry, not categorised bank lines
Most seller bookkeeping tools import your bank and card transactions and ask you to file each one
under a category. That works until you need something a bank statement can't tell you.
A card charge reading "Wholesale Supplier — $500" doesn't know it was 100 units of one SKU at $5
each. So those tools can't value your inventory, can't calculate cost of goods sold per product,
and can't produce a balance sheet you'd trust.
SellerTally records each business event with its full structure — accounts, amounts, quantities,
both sides. That's what makes everything below possible.
Amazon import that understands Amazon
We read your Amazon financial events and post each type to the right account: product sales,
refunds, referral fees, FBA fulfilment, storage, long-term storage, inbound placement fees,
reimbursements, adjustments, settlements, transfers.
Anything we don't recognise is quarantined and flagged, never silently dropped or guessed at.
You'll know if something needs a decision.
Two ways to connect
Every account uses one connection method at a time — switch anytime from account settings.
Automatic Amazon API sync
Authorise once and we pull your orders, refunds, fees, adjustments and settlements
automatically. We sync once a day, plus a Sync now button whenever you want it — deliberately
not real-time. Dashboards need real-time; ledgers need to be stable. Nobody wants
their general ledger shifting underneath them mid-reconciliation, and Amazon's own settlement
data is provisional until it releases anyway.
Amazon Unified Transaction Report import
Export the Amazon Unified Transaction Report from Seller Central and upload it — no Amazon account access
required. Built for accountants working from what a client hands them, or anyone who'd rather
not grant API access. Same posting pipeline, same statements, either way.
Inventory that's actually an asset
Purchases go to inventory, not straight to expense. Cost moves to cost of goods sold when the
unit sells — which is what makes gross margin mean anything.
- Moving weighted average cost, recalculated on every purchase
- Landed cost: supplier price, inbound freight, duty, prep, placement fees
- Bundles and multi-packs decomposed to component costs
- Inventory valuation at any date
- Full movement history — purchases, sales, returns, adjustments, write-offs, disposals
Sell a bundle SKU — a 4-pack containing four different items, say — and SellerTally decomposes it
against its recipe automatically: each component's inventory quantity and cost come out correctly,
on their own, at the moment of sale. Most seller tools can't do this at all; they either can't
model a bundle as anything other than its own separate inventory item, or they can model the
recipe but don't actually move component-level cost and quantity when it sells.
Per-SKU profit you can defend
Revenue, minus returns, minus every Amazon fee, minus true landed cost. Per product, over any
period. Your most and least profitable products, ranked — and the numbers hold up when you check
them by hand.
Statements your accountant recognises
- Trial balance
- Profit and loss
- Balance sheet
- Cash flow
- Inventory valuation
- Account and sub-account ledgers
- Sales by item
- Fee breakdown
- Settlement reconciliation
- AR and AP ageing
- Sales tax summary
All exportable. All from one ledger, so they agree with each other.
1099-K reconciliation
Amazon's 1099-K reports gross unadjusted payments — refunds, returns and fees
aren't netted off. So it will never equal your revenue, and that mismatch worries sellers every
January.
Enter the figures from your form and we show the bridge: gross per the 1099-K, then each
adjustment on its own line, down to net revenue in your books. Month by month as well as
annually.
Coming next
Bank and credit-card feeds · Amazon advertising cost per SKU · more Amazon marketplaces · eBay
and Etsy · restock forecasting
